We make the process of building a strong and lean body after age 35 simpler.

With 13 years of experience in advertising, I understand the toll that demanding careers can have on health, especially after turning 35 when hormonal changes and the aging process can lead to a rapid loss of muscle and strength.

Drawing from my experiences as an ex-military member, a former CrossFit athlete and coach, and with a degree in strength and human performance, we design programs that combine cutting-edge protocols across training, recovery, and nutrition. These create quick and massive results, helping you to gain strength and muscle, and lose fat, all while investing as little as 3 hours per week.

Guillermo Aracena, Head Coach

B.A, Advertising & Communications

Ex-Military / Former Crossfit Athlete & Coach

B.G.S, Strenght & Human Performance